Retargeting Conversions Blueprint (9 videos)

Within this package, you will find the following: 9 videos (zip file)

Ever notice how only 2% of folks who visit your website end up buying something? Well, what about the other 98% who leave without buying? We can help you bring them back! Learn how to use retargeting marketing to get those window shoppers to come back and make a purchase. In this 9-videos series, you will learn how to set up and use retargeting to grow your business faster.

One of the biggest problems any online business owner will face is making the first sale with a new prospective customer.

Statistics show that, in general, only 2% of prospects convert. The other 98% leave and may never come back to your site. This means that any money you’ve invested to get people to visit has been lost. That can quickly add up to a lot of wasted money!

If we take a closer look at those statistics, the big question becomes:

"Why do online shoppers leave without paying or taking some sort of action?"

Although there may be hundreds of reasons why a potential customer may not make a purchase, these five are some of the most common.

1) They were presented with unexpected costs.
2) They thought the price was too expensive.
3) They found a better price elsewhere.
4) They decided against buying.
5) They were just browsing.

With such a high percentage of people leaving your site, each with their own reasoning, is there any way to get them back without reinvesting more money into new clients?

The answer is, “Yes!”

This is what we call ‘retargeting’.

Retargeting marketing is gaining more and more popularity with website owners. In fact, I’m sure you’ve run into retargeting ads targeted towards yourself! Let me explain how they work…

Imagine you go to Google.com and type in a specific item that you’re looking to buy. At the top of the page are several Google ads and you click on one of them. Of course, what you don’t know is that the advertiser had to pay to have their ad in the perfect place for you to find.

The ad redirects you to the website. Although you know little about it, you stay because you’re curious about what they have to offer. Perhaps you find a product that really piques your interest, but you decide not to purchase right away and to instead come back later.

Life, though, has other plans. You get too busy and end up forgetting.

Later on, you try to think of what website it was that you had visited. Unfortunately, for the website and maybe even for yourself, you don’t remember how to get back to it.

So you go back to Google and try searching for it again. The website is using retargeting, so when you put in the information, you suddenly see an ad for a 20% off coupon for that very same website! You were going to buy the product anyway, so this is a no-brainer, right?

Retargeting sealed the deal that you would buy from them.

Still not convinced of the power of retargeting?

According to a comScore study, "Retargeted ads led to a 1046% increase in branded search and a 726% lift in site visitation after four weeks of retargeted ad exposure!"

That’s a huge amount of people that, otherwise, would likely never have come back!

The best news about this? You can do it for your own website for just pennies.